Who We Are
We are Colourtrend - Ireland's leading decorative paint brand.
Colourtrend provides a wide range of premium quality paints in a huge array of colours and finishes - perfect for every surface, inside and out. Made in Celbridge, County Kildare, we are Irish to the core.
We are very proud of our beginnings and history. When Ronan O’ Connor began manufacturing decorative paint from a Famine Workhouse in 1953, who could have believed that today, over 60 years later, we have become Ireland’s only, 100% Irish owned and operated, leading-edge paint company. Colourtrend operates at the forefront of paint technology offering 100% pure acrylic decorative paint and customised industrial coatings.
Every day we challenge ourselves to create superior paints that apply smoother, last longer and never fail to delight and inspire you. Today, the Colourtrend Collections are available through our company-owned Colourtrend Stores and in over one hundred carefully selected independent paint retailers across Ireland and the UK.
Welcome to Colourtrend - made by us for people who share our passion for paint.
With the advent of emulsion technology from America in the 1960’s General Paints became the first European paint company to manufacture a water-based paint using a pure acrylic resin, and is today arguably the leading specialist in acrylic paint technology in the British and Irish Isles. Colourtrend's acrylic emulsion paints are widely specified by architects and interior designers because of their superior benefits. These include superb colour retention, durability, good adhesion, alkali resistance and scrub resistance. General Paints’ main brand - Colourtrend - includes full product lines of 100% pure acrylic paints. Today water-based paints make up 99% of our decorative house paints.
While General Paints, Ireland’s only member of Colour Guild International (www.colorguild.com) continues to be progressive and technologically focused we have remained true to our original core values of quality and competitiveness supported by technical expertise and the best customer service.
Since the year 2000 the company has modernised and expanded our manufacturing and storage facilities and has expanded our Retail, Stockist and Industrial bases. Our sales, production, laboratory, distribution and administrative staff are committed to providing our customers with premium quality paint and coatings at competitive prices backed by a level of technical support and customer service only available from an independent and indigenous company.
General Paints Limited is well positioned for strong growth in future years and will stay at the forefront of new technology in all areas of the paint industry. The company will lead research and development of new products and will maintain our stringent quality controls and standards on our existing product range.